Building Products.
Solving Problems.

Thousands of Samsung retail partners and authorized service centres had walk-in customers asking for products outside their physical stock — particularly online-exclusive models and variants. These sales were being lost to the grey market or competitors.

Built Samsung Store+ — a 24" kiosk-based Offline-to-Online platform giving retail partners and service centres direct access to Samsung.com's full inventory. Deep POS integration enabled a seamless checkout experience in-store. Scaled from pilot to 2,000+ outlets across multiple partner types (EBOs, multi-brand, service centres) with custom flows per channel.

IBO's core target customer — contractors, plumbers, electricians, interior designers — had no reason to be loyal to a new marketplace when established distributors and local stores had long-standing relationships. Acquisition was expensive; repeat purchase rates were low.

Designed and launched IBO's flagship Partner Program targeting trade professionals. Built tiered membership with structural benefits: 3% direct discount, 2% bonus on purchases, exclusive access, and offline partner meetups for community building. Owned end-to-end — product, GTM, and ongoing optimisation.

Many contractor customers preferred phone or chat for ordering — either because catalogues were complex, quantities variable, or they simply wanted confirmation before buying. These customers were converting poorly on the app.

Rather than building a new channel, simplified the existing WhatsApp flow into a structured assisted ordering experience. Trained the support team with simplified product experience, pricing look-ups, and order placement — all within WhatsApp. No new tech spend; purely operational and flow redesign.

OYO's travel agent segment was largely phone and email based. Agents couldn't self-serve, couldn't see real-time inventory, and had no dedicated portal. This created operational overhead for OYO and poor experience for agents — limiting scale.

Led the global charter for the travel agent product. Designed and launched OYO SuperAgent — a branded self-serve portal enabling agents to search, book, and manage reservations with agent-specific pricing. Launched in India, Indonesia, and Malaysia. Built OYO Link alongside: an API integration for Travel Management Companies to plug OYO inventory directly into their own portals.

Online grocery lives and dies on delivery reliability. StarQuik launched with a 3-hour delivery promise — but with manual picking, paper-based routing, and no dedicated ops apps, OTIF (On-Time In-Full) was well below the bar needed to build repeat behaviour.

Built the entire OTIF stack: StarQuik SEEK (Android app for store pickers with smart picking sequences), StarQuik DASH (app for delivery riders with route optimisation), and backend order management integrating warehouse, delivery, and returns. Launched SNAP-2 (extended delivery radius with minimal cost impact) and AtHome (next-day delivery for out-of-zone orders). Scaled from 1 store to 12 stores across 3 cities.

A B2B marketplace is only as good as its supply side. Tolexo's sellers — mostly traditional industrial distributors — had no digital tools for order management, catalog, or financial reconciliation. Manual interventions were slowing fulfillment and creating disputes.

Built Tolexo Seller Center from scratch — a mobile-first portal enabling sellers to self-onboard (via Salesforce), manage live catalog (price, inventory, product info), process orders and schedule pickups, and view detailed financial reconciliation. Designed the Shipping Provider Management System (SPMS) across 10 carriers and 20,000+ pin codes. Launched Tolexo Speedy — an FBA-style fulfilment model for faster, more reliable delivery.

Samsung's My Galaxy app had 3M+ daily active users — but none of that engagement was converting into direct Samsung.com purchases. The content platform and the commerce platform were completely disconnected.

Conceptualised and built a plug-and-play Shop SDK — a mini commerce application embedded directly inside My Galaxy and Samsung Members apps. The SDK surfaced curated product recommendations, exclusive deals, and a seamless purchase journey without leaving the app. Launched in 3 months, debuting during the Diwali sale season for maximum impact. Also owned the automated Upgrade Program — a 3-step exchange flow with smart triggers nudging users to trade in older devices.

Samsung had no company-owned and operated retail presence globally. Third-party retailers and EBOs couldn't deliver the premium brand experience Samsung needed for high-consideration purchases like foldables, flagship phones, and large appliances. A new model was needed — one Samsung fully controlled, from experience design to data.

Part of the global core team to launch Samsung's first company-owned store at JWC BKC, Mumbai. Owned the full digital platform: sales platform architecture, POS system integration, event registration, store check-in flows, customer purchase journey, trade-in processing, and cashback enablement — while establishing all store SOPs from scratch. Launched BOPIS (Buy Online, Pick Up In Store) and Endless Aisle for VD and DA products. Drove conversion through Check-in Vouchers, Extended Warranty upsell, and Corporate and Student programs.

Tolexo's B2B marketplace was struggling against Amazon Business and established distributors. The founding team identified that the real underserved problem wasn't discovery — it was order management. Indian SME manufacturers and traders were still managing dealer and supplier orders through WhatsApp, spreadsheets, and phone calls with zero visibility or traceability.

Led Tolexo's full pivot from marketplace to SaaS — conceptualised, built, and commercialised POORAA, a B2B Order Management System for SMEs. Owned the full 0→1 journey: product roadmap, sales cycles (met directly with CXOs and GMs across manufacturing and trading businesses), implementation, and account management. Built Tally integration for accounting sync. Designed a 12-month product roadmap from direct customer feedback across multiple industries.

IBO was a new brand entering a fragmented home improvement market dominated by local distributors and hardware stores with decades of trust. Digital performance marketing was driving online orders, but store footfall — critical for a 70,000+ sq ft omnichannel format — needed a brand push that digital alone couldn't deliver.

Planned and launched IBO's first mass media campaign in Bengaluru using strategic outdoor hoardings and targeted newspaper inserts. Chose locations near construction sites, contractor hubs, and residential areas undergoing renovation — IBO's core audience. Simultaneously launched IBO's YouTube channel, creating a content marketing engine positioning IBO as the destination for home improvement knowledge, not just products. Content ranged from installation guides to product comparisons — building trust before the transaction.